About The Brand
Justin Great is an American based fashion brand with a multidisciplinary approach that offers carefully crafted ready-to-wear fashion and accessories. Founder and designer Justin Great’s interest in fashion, design, art, photography, film, architecture and contemporary culture led to the brands inception.
The brand embraces good taste and high quality product through simplicity and effortless style, cultivating contemporary and cutting edge design aesthetics.
Justin Great is a relentless entrepreneur who has a passion for creative expression and progressive culture. His driven nature has compelled him to create and be involved in various ventures including but not limited to fashion, creative content, media, design, and music. His background in fashion stems from the inception of his fashion and style blog “The Upper Echelon” in which he founded in college as an outlet to share fashion and style expertise. Since the blogs inception in 2009 Justin has had the opportunity to showcase and collaborate with multiple brands and publications. As the blog grew to prominence and gained attention, many followers began requesting for Justin to create his own fashion collection in which later birthed the Justin Great and Plumage by Justin Great fashion brands.
Justin is the true embodiment of the renaissance man concept. Luxpiration, his branding/marketing agency is a creative content and design company that allows him and his team the outlet to create via mediums including, but not limited to, photography, videography, audio, graphic, web, and product design.
Justin’s extraordinary talent as a music producer has afforded him the opportunity to produce beats for various professional recording artists and to score music for film and TV. He made his start in music by producing his unique yet striking beats for himself and various local artists cultivating his own sound which led to increased opportunities. Great has the rare ability to transcend genres as a music producer, and is able to adapt to the style of the artist he works with. His no limits approach to music has taken him from production behind the scenes to in front of the microphone where he now displays his vocal talents and lyrical whit/charm as a recording artist.
In addition to the arts Justin has a passion for technology and has created products in the tech space including co-founding the start-up Friendect, a mobile application that is revolutionizing the way people meet up with their friends in the real world.
For Justin his various ventures are a means of creative expression and influence development. His goal is to fuel and inspire the world through extraordinary art, progressive culture, internal happiness, and cutting edge product.
Justin Great is a firm believer that through creativity, action, and dedication we can influence and change the world.
Among other accolades, Justin has been featured in magazines and publications such as GQ, Fortune, and New York Times. Justin was also named top 50 style bloggers in 2014.