About The Brand

Justin Great is an American based fashion brand with a multidisciplinary approach that offers carefully crafted ready-to-wear fashion and accessories. Founder and designer Justin Great’s interest in fashion, design, art, photography, film, architecture and contemporary culture led to the brands inception.

The brand embraces good taste and high quality product through simplicity and effortless styles, cultivating contemporary and cutting edge design aesthetics.


About Justin

Justin Great is a relentless entrepreneur who has a passion for progressive culture and all forms of creative expression.  His driven nature has compelled him to create and be involved in various ventures including but not limited to the worlds of fashion, creative content/media, design, music, and blogging.  His background in fashion stems from the inception of his fashion and style blog “The Upper Echelon” in which he founded in college as means of sharing fashion and style expertise.  Since the blogs inception in 2009 Justin has had the opportunity to showcase and collaborate with multiple brands and publications.  As the blog grew to prominence and gained attention, many followers began requesting for Justin to create his own fashion collection in which later birthed the Justin Great and Plumage fashion brands.

Justin is the true embodiment of the renaissance man concept.  Luxpiration, his branding agency is creative content and design company that allows him and his team the outlet to create via media outlets like photography, videography, graphic design, website design, product design, audio and marketing. Justin Great’s music producer background has afforded him the opportunity to produce beats of several different genres for various professional music artists and also film/television (Great Beats).

In addition to the arts Justin has a passion for technology and has created products in the tech space including co-founding the start-up Friendect in which is a mobile application that is revolutionizing the way people meet up with their friends in the real world.

For Justin his various ventures are a means of creative expression and influence and his goal is to fuel and inspire individuals to enjoy, appreciate and partake in high quality lifestyle, culture and product.  Justin Great is a firm believer that through creativity, action, and dedication we can influence and change the world.

Among other accolades, Justin has been featured in magazines and publications such as GQ, Fortune, and New York Times.  Justin was also named top 50 style bloggers in 2014.